Shippify
Branding, UI, Illustration, Web Design
Project Overview
Shippify is a company dedicated to send packages via an API installed on the web or through a client’s application using a community of verified shippers, that could be people who have a regular route, for example, on their way to work, or professionals making a living out of deliveries.
Our Approach and Contributions
Our team was asked to design a new identity and to do so we took the iconic figure of the pin (common symbol that indicates location). Considering fundamental concepts such as modernity, agility, urbanity and reliability, we use the figure of The Flash (the modern equivalent of the Greek god of messaging, Hermes) and we made a maximum synthesis fusing it with the concepts mentioned above.
By delivering a conceptually strong brand and cohesive guidelines, we have successfully helped Shippify to find its niche in Latin America and position it amongst other alternatives.