Our Approach and Contributions
re-robot team was commissioned to design the brand, packaging and illustrations.
We have designed a simple and elegant logo that can work alone or mixed with illustrations. The typeface chosen for the logo has the spirit of those used in the industrial era (DIN, Helvetica condensed, etc) to communicate the concept of “Fábrica” (Factory).
We have crafted illustrations inspired by the ones found in old encyclopedias. This encyclopedic trend was triggered by the discovery of the new world (during this time new species, both animal and vegetables such as coffee and cocoa, were introduced in Europe).
