nexa

Identity design.

NEXA is a company specialized in software consulting. Its differential is effectiveness to optimize resources.

After exploring different paths, we got to the final solution which involves a graphic play which symbolizes the flow of information, order, and the digital nature of data and resources. A grid is used to order and structure the logo. The typography used is a hybrid designed specifically for this project using as a starting point the geometrical base of Helvetica and Futura.