tex10

Identity design, Editorial and Web

For some years now, students of the Bachelor's Degree in Textile Design have been carrying out an end-of-year event including the collections they have designed for the course. For this year, EUCD have commissioned us for the Identity design including naming, poster, printed catalog, web, and invitations among other pieces. We have generated a large woven paper piece, upon which we have created a typography with the name concieved for this generation: 'tex10', in a direct and euphonic manner. The layout and design of the remaining work has been developed from this woven piece, using the same concept of orthogonal organization.

The chromatic palette creates a strong first impression and is neutral enough to contain over 30 different student collections. The catalog's interior layout stands on the idea of diversity and each double page is different from the next, whilst maintaining the same aesthetic coherence.