Licuado (2014)

Identity and stationery.

We had the pleasure to work once again with Licuado, a group of prolific Latin American street artists. This time, the project aimed at updating their identity (to see the previous case, click here).

We started from fruit licuados (smoothies). We used illustrations made by the very artists to generate a continuous texture made of small tiles. The palette is inspired by psychedelia and, at the same time, by the most common shades used in many of their pieces. For the degrade we used silkscreen printing techniques. The paper is Bristol 260g. Each card is unique and different: thanks to the technique used, the way in which colors interact varies each time we print. The digital applications of the logo were also reformulated to use the same palette.